STAND OUT. STAY TRUE.

You’ve built a business with soul — and now you’re ready to grow with clarity, consistency, and confidence.

But maybe your story feels fuzzy. Maybe your messaging is all over the place. Or maybe you’re just too close to your brand to see what others do.

I help lifestyle brands and founders get clear on what makes them stand out — and turn that into a brand story that connects, inspires, and grows naturally.

BRAND STRATEGY

For clarity, consistency, and creative confidence

Your brand is more than a logo or a moodboard. It’s how people feel when they come across your business — and that starts with clarity.

Together, we’ll define the strategic core of your brand: your positioning, personality, tone-of-voice, and key messaging. The result? A brand book that aligns your team, inspires your content, and makes growth feel effortless.

Ideal if

  • You’ve evolved, but your messaging hasn’t caught up;

  • Your team is growing and needs direction;

  • You’re ready to stop second-guessing your brand voice.

STORYTELLING STRATEGY

For content that connects and feels like you

You know who you are — but how do you keep showing up creatively without burning out or repeating yourself?

We’ll develop your brand’s storytelling toolkit: the creative formats, essential storylines, and channel guidelines to help you (and your team) tell your story consistently and compellingly.

Ideal if

  • You struggle to brief freelancers or agencies;

  • Your content feels scattered or reactive;

  • You want more structure without losing creativity.

PERSONAL BRANDING

For founders who are their brand

People don’t just connect with what you do — they connect with you. We’ll define your personal brand in a way that aligns with your business, feels natural to you, and makes it easier to show up confidently in any setting — online or off.

Ideal if

  • You’re the face of your brand (or want to be);

  • You’re building visibility as a founder or expert;

  • You want to attract aligned opportunities and clients.

Things I do.

market research / competitive analysis / brand positioning / core messaging / tone-of-voice / idea generation / communication strategy / trend research and analysis / content direction / art direction / brand journalism / photography

TRUSTED BY LIFESTYLE BRANDS BIG AND SMALL

  • “Our experience of working with Steph exceeded our expectations. She helped to align our different views, kept us focused as a team and guided us towards a fantastic end result. It was enjoyable, quite challenging at times, but we came away feeling very inspired.”

    – Darren Kennedy, Marketing and Commercial Director Domaine & Demeure

  • “Stephanie thinks like a high-level team member, and leaves no strategic angle unexplored. Her final strategy documents have become playbooks for me—resources I return to again and again, guiding every aspect of my entrepreneurship.”

    – Inge Caes, Founder DermaLab

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Curious what this could look like for your brand?